Dialog Axiata PLC Tuesday secured Sri Lanka national cricket team sponsorship rights for the next three years ( 2020-2023), Cricket Age reliably learns.
The current team sponsorship had already expired and Dialog Axiata PLC and ITW India Pvt Ltd were in the race to grab the rights. Eventually, it went to Dialog, as the telecom giant offered substantially high price compared to the other party.
Cricket Age understands that Dialog, one of Sri Lanka’s largest telecommunications service providers, and the country’s largest mobile network operator with 14.275 million subscribers, secured the three years rights for 890 million. Dialog had paid 1.2 billion to SLC for it’s previous term.
Dialog first entered into binding partnership with Sri Lanka Cricket as the Official Sponsor of the National Men’s and Women’s Cricket Teams, at a sum of Rs 753.9 million. They further extended the deal in 2016 for a three year period.
Sri lanka team are currently placed on 5th, 8th and 7th in the ICC test, ODI and T20 Rankings respectively.