Off The Field

‘The Game Has Never Been Just About Money’: Sourav Ganguly Hopes Brand IPL Will Reach New Heights After Record-breaking Deal

Written by Abhishek Patil

The BCCI on Wednesday officially announced it has sold the IPL media rights from 2023 to 2027 for a whopping amount of Rs 48,390.32 crore. The deal thus makes the T20 competition the second most valuable sports property after the NFL.

BCCI president and former India captain Sourav Ganguly said while the numbers to convey the rising popularity of the IPL and how far cricket has come in India, it’s not just about money but talent as well.

“The game has never been just about money, it is about talent,” Ganguly was quoted as saying in a media release. “The IPL e-auction just showed how strong the game is in our country. The numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level.”

Ganguly hopes that IPL’s growth story will continue in the coming years.

“IPL’s growth story and its phenomenal rise in the sporting world is a result of people’s immense faith and belief in the BCCI leadership and its workforce to keep on delivering under all adversities. I am sure with the constant support of everyone in the eco-system we will be able to take brand IPL to new heights on the global sports stage,” he said.

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Abhishek Patil