PUMA, the German sports brand has returned to the Indian Premier League (IPL) with strategic long-term partnership with Royal Challengers Bangalore (RCB).
As part of the deal, PUMA will be the official kit partner of the team starting the upcoming IPL season. PUMA already has an on-going association with Virat Kohli, captain of RCB and the Indian cricket team, which sells products under the brand one8.
RCB Team Captain and PUMA athlete, Virat Kohli said, “It’s great to welcome PUMA to the RCB family! A global brand with a strong sporting vision and great quality products, their extensive distribution network through offline and online channels will ensure fans have access to RCB merchandise across the country. Over the years, I have had a great experience working with the brand and I’m excited to see PUMA extend its partnership with the team that I play for.”
“We are excited to partner with RCB, one of the most popular teams in the Indian Premier League. Our similar brand ethos coupled with the team’s growing fan base and extensive social following makes RCB our ideal partner on the cricket pitch,” Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia said in an official release.
“Over the last few months, the sport has had a positive influence by bringing about a sense of cheer among our consumers. With more people playing and following their favourite game, the culture of sport will definitely strengthen and evolve further.
We are committed to fuelling this passion by continuing to invest in the right products, partners, and players in the sporting ecosystem,” he added. Speaking about RCB’s partnership with PUMA, Rajesh V Menon, Vice President and Head of Royal Challengers Bangalore, said, “RCB’s ethos is to embody the philosophy of #PLAYBOLD and truly embrace the challenger spirit in all that we do as a cricket team, a brand, and business. RCB is delighted to associate with Puma, the only global sports brand associated with a T20 franchise, as our official kit partners.
Both RCB and PUMA have common sensibilities and have built on a strong lifestyle proposition. We are positive that with PUMA’s marketing capabilities, fans will have access to not only great merchandise but also some very interesting activations and engagements through the IPL season and beyond.” The IPL 2021 edition is set to commence on April 9 with RCB and Mumbai Indians locking horns in the tournament opener in Chennai.