Kent RO Systems, an Indian healthcare products company based in Noida, is set to sponsor Sri Lanka Cricket team for the World Cup after local companies snubbed the cricket board, Cricket Age reliably learns.
Few weeks ago, the Sri Lanka Cricket Board (SLC) had advertised to get new sponsor after the current sponsor Dialog shown no interest for the mega event.
“Dialog dont have ICC rights. The boardasked them to separately but they were not interested” a top SLC official told Cricket Age.
However, due to the pathetic performance of the national team in last one and half year, no local company showed interest to sponsor for the world cup in England. Sri Lanka will enter into the world cup without a single win in any format in 2019.
According to sources, SLC controversial COO Jerome Jayarathne is responsible for this shameful situation as he oversees the marketing division at SLC. An over hyped and overpaid administrator, who falsely pretends to be a workaholic with laptop in his hands during all working hours, Jerome could not negotiate with any of the local company. His incompetence put SLC in a shameful position, as the board could not secure a local sponsor for the national team even for the world cup!
Kent RO is currently sponsoring one of the franchise of the Indian Premier League (IPL) as well. As Jerome failed miserably to bring any local company on the board, a third party that managed sponsors for the Nidahas trophy last year for the SLC, negotiated deal with Kent RO as well and received hefty amount as commission.